YOU AND YOUR CUSTOMERS …Entrepreneurs Relationship With Client

CUSTOMER SATISFACTION IS KEY

BY: PRECIOUS A. EJIOFOR 

Email: agbons2001@yahoo.com

The meaning of life is to enrich the lives of others. The meaning or objectives of all business is to improve the lives of others. Business exists to satisfy customers, to win and keep customers.
If the market value of the firms output, is greater than its cost, costs which are usually paid for at market values, then the firm makes a profit. The emphasis has to be on improvement to the life of the customers, who will reciprocate by paying cash if the customers feel that the benefit or improvement received is worth at least the price paid.
In the competitive sector of the economy, customer decides who works and who does not work. Every time you spend money, you decide who works and who does not work. Customers, not producers, decide what sells in the market place. A customer is somebody who willing and able to pay for a product or service.
Customer satisfaction is more important than profit, if you don’t satisfy a need or a want of your customer, you cannot make a sale, ‘No Sales equals No Profit’ providing benefit to customers improving the lives of customer is the objective. Many businesses thrive because they provide a very speedy and pleased service.
If you are the best, you need not to be the cheapest, many of us start and believing that the quality of sales is a function of only the price. ‘Remember Price is only a factor’.
Questions we should ask ourselves. Are as following:
1.       Why should anybody buy this product or service from you?
2.       Do they buy for the perceive quality?
3.       Do you offer the best value for money?
4.       Do they always buy from you because you are the loyal dealer?
5.       Do they buy from you because you are a nice person?
If you cannot identify your competitive advantage, then ask your customers. Once you identify the benefit, then you are ready to maximize your sales by identifying your market segment.

There is no such thing as an accidental sale.
There has to be a reason why they buy your product or service from you. Who are your customers, where are your customer?
Who cares that you are such a nice person? The answers to these questions establish your market segmentation or your market Niche.

Marketing Consultant Frederick Newell gives us a very intriguing statistic.
He told us the reasons we lose customers, he stated over 60 percent customers are lost because they were ignored. He suggested that almost 70 percent of lost customer could have been saved by improved relationship.
The statistic of customers being ignored really means they were given poor services.
Ask yourself: is saving a few naira or dollars more important than saving a life time customer in your business? The better your relationship with your customer, the more your profit, not only financially, but in countless other ways.
When you enjoy good relationship, your customer and your employee want to see you succeed, excel and do wonderfully in life. They become supportive.
When you love poor or mediocre relationship, this changes or when you are discovered to be one of those “do as I say and not as I do individuals”, this also changes because you lack trust worthiness.
When your customers or clients leave your stores or office feeling better than when they arrived, you could have land the food foundation.
The love entrepreneur creates marketing that is invitational friendly and warm this means making a sale is not the first motivation, creating relationship is.
The love Entrepreneur, Capture and Assist, - when a customer or client, enters we want to make a sale or deal, But when the idea is to capture that customers or client, by pushing Him or Her against her will or even persuade that customer to buy or do to business with us, we may produce profit immediately but lose a relationship forever.
The love Entrepreneur will go for (Productive and profitable) to inspire a potential customer/client to make a deal that will satisfy his/her desire.
The more we try to assist the customer in making a wise decision, the more trust admiration and devotion that customer will have.
We may even lose a sale but in the very least, we will have a growing reputation of (real) customers concern.
And that reputation alone will grow our business and fatten our purses.