Thursday, 20 February 2014

BUSINESS ROLE MODEL

HISTORY OF THE WEALTHIST NIGERIAN WOMAN
- Folorunsho Alakija


Self-made billionaire Folorunsho Alakija is the wealthiest woman in Nigeria, leading her to start a philanthropic foundation which is helping turn thousands of marginalised widows into entrepreneurs.

Alakija began her working life as a secretary in the corporate world, where she moved quickly up the ladder to take a top management position at the now-defunct International Merchant Bank in Lagos, Nigeria. A passionate desire to start a business of her own led her to complete a course in Fashion Design in England, after which she returned to Africa in 1985 to launch her company, Supreme Stitches, from a small apartment. Within a year, the brand had become a national success and Alakija was acknowledged as the country’s top fashion designer.
In the early 90s Alakija decided to invest in Nigeria’s fledgling oil industry, and founded FAMFA Oil Limited, a family-run exploration and production company.  “We were allocated an oil bloc which nobody wanted at that time because it was deep offshore and very expensive to explore,” she tells Vanguard.  “Then we found that we actually stocked oil there in commercial quantities, and we just considered ourselves very lucky.”  That bloc today remains one of the most prolific in the country.
With a deep conviction that wealth brings the responsibility to give back, Alakija created the Rose of Sharon Foundation in 2008 to support and empower orphans and widowed women. “Once they lose their husbands, society turns their backs on them,” she tells Ventures-Africa.com. “Their in-laws begin to mistreat them, they become depressed, they don’t know where to turn. They don’t know where their next meal is coming from.”
From Rose of Sharon, women receive financial support and educational opportunities for themselves and their children, business training, interest-free loans to start up small businesses, and accommodation for business purposes. “A journey that started with three widows has blossomed into a network of over three thousand women today,” Alakija tells collegemarket.com.ng.
So what are the secrets of her success?
“Whatever I take up, I always want to do it well,” she says.  “The zeal to succeed in whatever I do is what drives me.  To me, passion is whatever you derive pleasure in doing, something that comes to you naturally.  When passion is involved, struggle becomes less.  And if you add hard work to passion, you will get to the top of the ladder.”
[To me, passion is whatever you derive pleasure in doing, something that comes to you naturally]
And what advice does she give other women entrepreneurs?
“It’s essential to draw up a ‘things to do’ list on a daily basis, and set priorities in executing them, making sure that any unfinished task gets posted to the next day’s list,” says Alakija.  “Remove what is bad for you.  As you do this, consider what would give you more time for yourself, your health, rest and recreation, and more time with and for your family. Learning to say ‘no’ is a practical way to re-organise your life. We do not have to say ‘yes’ to every request just because we want to be nice.”
Wealth, for Alakija, is about more than money. “Wealth is a word that quantifies and qualifies anything,” she says. “Wealth measures one’s success in achieving set targets and goals, including prosperity, and blessings which can be in the form of good health, the education of children, and even living to a ripe old age.  To me, a wealthy woman is someone who has been able to achieve some or all of these.”
This inspiring entrepreneurial role model continues to share the blessings of her own wealth, creating new entrepreneurs as she does so.
[It’s essential to draw up a ‘things to do’ list on a daily basis, and set priorities in executing them, making sure that any unfinished task gets posted to the next day’s list]

Source: emergingstars.com

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